SONY LinkBuds
User Interface
World and Screen UI Design
WebAR unboxing experience that enables visitors to discover the product through immersive experiences, as well a featuring a mini game_
Creative technology and content production studio Happy Finish has launched a series of immersive experiences to celebrate the arrival of LinkBuds, Sony Electronics’ new wireless headphones.
Happy Finish was approached by international creative agency 180 NY to produce five streams of work for the launch, including a first of its kind AR-enabled unboxing experience, a virtual hub, two social filters and a social film. The campaign aims to engage a younger, digital-savvy audience via fun, interactive experiences.
Not just any campaign, rather a “Metaverse” for users to buy the Sony LinkBuds, gain access to all the digital Verses, and learn about what the product’s unique features.
Creative Lead: Evan Weissbrot
Producer: Erfan Saadati
Interactive Producer: Sixtine Marion
Creative Direction: Tom Henchman
Technical Director: Ratko Jagodic
UI Design: Alessandro Rustighi
Developers: Freek van der Helm, Arthur Sangouard
3D Art & Motion Graphics: Fabio Bompani, Patrick Dawid
Music & Sound: Andreas Wittich
Launched on the 1st of February 2022, a trick box designed by 180 NY was sent to key influencers and tech reviewers, alongside an AR app that enables a virtual unboxing experience, including floating 3D objects.
A first of its kind, the innovative virtual unboxing adds an engaging digital layer to the physical product, allowing users to explore 4 virtual universes and interact with the headphones in a whole new way.
It also features a mini-game that gives players a chance to win a pair of the headphones. Bespoke filters for Instagram and Snapchat allow users to interact with the product, with the filters themselves changing depending on volume and speech recognition.
2022
